Tourism Whistler
Tourism Whistler, also known as the Whistler Resort Association, is a non-profit organization dedicated to promoting Whistler as a premier international destination year-round. Established in 1979, it represents over 8,000 members including hotels, restaurants, activity operators, and retail shops. Funding primarily comes from membership assessments and is used for marketing initiatives to increase overnight visitation. Whistler.com, owned by Tourism Whistler and the Resort Municipality of Whistler, serves as a comprehensive platform for vacation planning and booking, contributing to the economic viability of the resort while enhancing the Whistler brand. Positioned amidst the Coast Mountains of British Columbia, Whistler offers unparalleled outdoor experiences from skiing and mountain biking to hiking and golfing, with its vibrant Village serving as a hub for adventure and leisure. As the Host Mountain Resort for the 2010 Olympic and Paralympic Winter Games, Whistler continues to captivate visitors with its natural beauty and limitless recreational opportunities.